E-Commerce Growth
Samt.pk — Zero to ₨5M+
My own direct-to-consumer brand, taken from launch past ₨5,000,000 in revenue. I ran the ads, the ops and the support.
- Meta Ads
- Shopify
- TikTok Ads
Results
- Revenue
- ₨5M+
- Best campaign ROAS
- 7x
- Sprint length
- 14 days
- Role
- Founder
The brief
Samt.pk is my own brand, which is the reason I optimise for profit rather than revenue. I was the one paying for the ads that did not work, so the feedback loop was considerably more honest than it is on a client account.
How it was built
- 01
Find the hook
Tested demand against local trends before committing inventory, rather than assuming a product would move.
- 02
Creative volume
Produced UGC-style variations at volume, because the winning creative is found rather than designed.
- 03
Fix the funnel
Rebuilt the checkout flow to cut abandonment — cheaper than buying more traffic to leak through the same holes.
- 04
Retention
Automated SMS and email flows so the second purchase did not depend on remembering to send a campaign.
Built with
- Meta Ads
- TikTok Ads
- Shopify
- Klaviyo