Work
Six systems.Six numbers that moved.
Each case study covers what was broken, what I built and what it changed. Every number here is one I can be questioned on — if a result isn't measured, it isn't listed.
Systems ArchitectureFive Tools Into OneRe-architected an Australian consultancy's entire stack — five disconnected tools into one source of truth, with zero data loss.5 tools → 1 · zero data loss
AI SystemsAI Lead Capture & RoutingGPT-4 scores every inbound lead and routes it in under 15 seconds — down from a four-to-six hour wait.3,500+ leads routed · zero errors
AI SystemsAI Data MapperPython and Gemini read legacy CRM headers in plain language and map them automatically — three days of work down to under an hour.3 days → under 1 hour
AutomationRevenue Sync PipelineStripe, GoHighLevel and Xero kept in sync by webhook — 15+ hours of weekly reconciliation down to zero.15+ hrs/week → 0
AutomationOnboarding & Document EngineAutomated client onboarding and document generation that replaced five full-time admin roles and tripled throughput.5 admin roles replaced · 3x throughput
E-Commerce GrowthSamt.pk — Zero to ₨5M+My own direct-to-consumer brand, taken from launch past ₨5,000,000 in revenue. I ran the ads, the ops and the support.₨5,000,000+ revenue