Portfolio · Umer Mehmood
AI systems, automation and paid growth — each one tied to a number I can be questioned on.
Selected work
Re-architected an Australian consultancy's entire stack — five disconnected tools into one source of truth, with zero data loss.
Migrating five live tools into one with zero data loss — every legacy field mapped and validated before a single record moved.
5 tools → 1 · zero data loss
GPT-4 scores every inbound lead and routes it in under 15 seconds — down from a four-to-six hour wait.
Reading true intent from what a lead actually wrote — not which form they filled — and routing it in under 15 seconds, around the clock.
3,500+ leads routed · zero errors
Python and Gemini read legacy CRM headers in plain language and map them automatically — three days of work down to under an hour.
Getting an LLM to read messy, abbreviated CRM headers accurately enough to trust the mapping — and to flag junk before it ever reached the new database.
3 days → under 1 hour
Stripe, GoHighLevel and Xero kept in sync by webhook — 15+ hours of weekly reconciliation down to zero.
Reconciling Stripe, the CRM and Xero in real time by webhook, so the books always match the pipeline without anyone re-keying a number.
15+ hrs/week → 0
Automated client onboarding and document generation that replaced five full-time admin roles and tripled throughput.
Gating every step on real completion — documents generate themselves and the next task only unlocks once the last one is genuinely done, with a full audit trail.
5 admin roles replaced · 3x throughput
My own problem-solving product brand, taken from launch past ₨5,000,000 and now largely on autopilot. I found the product, got it manufactured, and ran the ads, ops and support myself.
The unglamorous part before the ads: finding a product people actually need and getting it manufactured — sourcing, production and labour — on my own money.
₨5,000,000+ · runs on autopilot
I don't just buy media — I direct the video, build the creatives (now AI-assisted), and cut cost per lead from $45 to $16 across $24K+ AUD of spend.
Cutting cost-per-lead by more than half without touching the targeting — the real lever was better creative shipped faster, wired to revenue through CAPI.
CPL $45 → $16 · $24K+ AUD managed
Also in the toolkit
Power BI dashboard — built in DAX over a public dataset
Made spend traceable — 2,013 leads, $18.93 blended CPL
Recognition
Four-plus years across the gap between marketing and revenue. BSc Computer Science, and three Google certifications behind the data work.
Before you go