Content creation
I document the whole journey.
Systems, marketing, the founder lessons, the wins and the wrong turns — I put it on camera. Directing the video and cutting the creative is the same muscle that makes my ads work.
Hey, Umer here. 👋
I build the AI systemsthat make marketingspend traceable.
Automation, high-conversion funnels, and the plumbing that connects your ad platforms, CRM and store — so you can finally see which spend became revenue. Based in Lahore, working worldwide.
$1M+
pipeline tracked
3,500+
leads routed by AI
−64%
cost per lead
₨5M+
e-commerce revenue
I work with founders and teams on the gap between marketing and revenue — and the systems that close it.
Selected work
Systems that moved a number.
Systems Architecture
Five Tools Into One
5 tools → 1 · zero data loss
Performance Marketing
Meta Ads, Directed & Bought
CPL $45 → $16 · $24K+ AUD managed
AI Systems
AI Lead Capture & Routing
3,500+ leads routed · zero errors
E-Commerce Growth
Samt.pk — Zero to ₨5M+
₨5,000,000+ · runs on autopilot
AI Systems
AI Data Mapper
3 days → under 1 hour
Automation
Revenue Sync Pipeline
15+ hrs/week → 0
AI agents
Agents that make the judgement calls.
Not chatbots — production systems that read, decide and route on their own, doing the work that used to need a person watching a screen.
AI Sales Brain
Scores and qualifies every lead Hot / Warm / Cold around the clock, captures across channels, and round-robins the hot ones straight to a human.
- OpenAI GPT-4
- n8n
- GoHighLevel
Zero-Leak Lead Router
Reads intent from what a lead actually wrote and routes it in under 15 seconds — down from a four-to-six-hour wait.
- GPT-4 intent scoring
- Meta webhooks
- n8n
AI Data Mapper
Interprets messy legacy CRM headers in plain language and maps them automatically, flagging junk and duplicates before import.
- Python
- Google Gemini 1.5
- GHL API
Nurture Agent
Runs ten structured touchpoints per lead over ten days — because roughly 60% need five or more contacts before they convert.
- GoHighLevel
- SMS / email
- n8n
Built withOpenAI GPT-4Anthropic ClaudeGoogle Geminin8nGoHighLevelPythonLangGraph
How I can help
What you can hire me for.
Engagements from $20,000
- 01AI Automation Systemsn8n and GoHighLevel pipelines that run capture, scoring and follow-up without anyone touching them.9 pipelines · $1M+ tracked · zero errors
- 02Performance MarketingMeta and TikTok funnels built on creative testing, measured on cost per lead — not impressions.CPL $45 → $16 · 7x ROAS in 14 days
- 03Systems ArchitectureToo many tools that don't talk? I map what you run and rebuild it as one source of truth.5 tools → 1 · zero data loss
- 04Data & DashboardsPower BI, Tableau and SQL views that show exactly where money is made and where it leaks.70% less manual reporting
A few words from people I've worked with
A few words from people I've worked with
“The GoHighLevel and n8n pipeline replaced our manual follow-up entirely. Leads that used to sit for hours now get a response before they've closed the tab.”
“He didn't just run ads — he understood the product and the customer, and built creatives that actually converted.”
“The Stripe-to-GoHighLevel-to-Xero sync is one of the best systems we've implemented. Zero manual invoicing, and the books finally match the pipeline.”
A little about me
I’m a footballer, a content creator, a freelancer, & I love to travel.
01 — Footballer 02 — Content creator 
03 — Freelancer 
04 — Traveller
But mostly, I build the systems that keep businesses running — and in every part of it, I’m just trying to make something that actually works.
A little about me
The person behind the systems.
I've spent four years on both sides of the gap: running the paid campaigns and building the systems underneath them. That combination is what lets me fix it.
The work I'm proudest of isn't a clever automation — it's taking a business running on five disconnected tools and rebuilding it as one, so leadership could finally decide from complete data. BSCS, three Google certificates, and a habit of shipping in seven-day cycles.